A breath incantation: Che Vuoi? What do you want from me?‘Che vuoi?’ – ‘You’re telling me that, but what do you want with it, what are you aiming at?’This question mark ... thus indicates the persistence of a gap between utterance and its enunciation: at the level of utterance you’re saying this, but what do you want to tell me with it, through it? ... And it is at this exact place of the question arising above the utterance, at the place of, ‘Why are you telling me this?’, that we have to locate desire ... in its difference to demand: you demand something of me, but what do you really want, what are you aiming at through this demand? This split between demand and desire is what defines the position of the hysterical subject: according to the classic Lacanian formula, the logic of the hysterical demand is ‘I’m demanding this of you, but what I’m really demanding of you is to refute my demand because this is not it!’Slavoj Žižek (1989) The Sublime object of Ideology, pp. 123-124