Mania, frenzy, hysteria … Grades on a scale, or different things altogether?
Beatlemania was a term used during the 1960s to describe the intense fan frenzy particularly demonstrated by young teen girls directed toward The Beatles during the early years of their success. The word is a portmanteau of “Beatles” and “mania”. Andi Lothian, a former Scottish music promoter, claims that he coined the term while speaking to a reporter at the Caird Hall Beatles concert that took place as part of the Beatles Mini-Tour of Scotland, on 7th October 1963, and an early printed use of the word is in The Daily Mirror 2 November 1963 in a news story about the previous day’s Beatles concert in Cheltenham. Many fans across the world were known to have Beatlemania, which became common in the United States after The Beatles performed on The Ed Sullivan Show in 1964. ‘Beatlemania’ was characterised by intense levels of hysteria demonstrated by fans both at the actual concerts played by the band and during the band’s arrivals and travels to and from locations.