Laura Gonzalez

blog

29 Jul 2006

Going up, going down, but always leading astray

From Apple Insider
Apple: iPods built to last 4 years

By Katie Marsal
Published: 12:00 PM EST

Apple Computer says its iPod digital music players are built to last four years and have a failure rate that is lower than other consumer electronics devices.

Although there have been several accounts in which the iconic music players have been called faulty devices, Apple spokeswoman Natalie Kerris recently told the Chicago Tribune that iPods have a failure rate of less than 5 percent, which she said is “fairly low” compared with other consumer electronics.

“The vast majority of our customers are extremely happy with their iPods,”Kerris said, adding that Apple builds the players to last four years.

However, a survey conducted by Macintouch last year found that out of nearly 9,000 iPods owned by more than 4,000 respondents, more than 1,400 of the players had failed. The survey concluded that the failure rate was 13.7 percent, stemming from an equal mix of hard drive and battery related issues.

Apple’s fairly recent decision to embrace solid-state NAND flash memory at the core of its most popular iPod models, rather than hard disk drives, is likely to improve failure rates. Flash memory lacks the moveable parts contained inside hard disks, making the storage medium significantly more durable.

According to the Macintouch survey, flash-based iPod shuffles and iPod nanos indeed sport a much lower failure rate than their hard disk drive-based counterparts.

Apple’s iPod turns five years old this October.

Posted in Blog, iPod, Peripheral thoughts, Seduction, Seductive things


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About Me

I am an artist and writer. My recent practice performance, film, dance, photography and text, and my work has been performed, exhibited and published in many venues in Europe and the US. I have spoken at numerous conferences and events, including the Museum for the Fashion Institute of Technology in New York, the Medical Museum in Copenhagen, College Arts Association and the Association for the Psychoanalysis of Culture and Society. When I am not following Freud, Lacan and Marx’s footsteps with my camera or creating performance works as part of my Athenaeum Research Fellowship at the Royal Conservatoire of Scotland, I teach postgraduate students at Transart Institute.

I am currently immersed in an interdisciplinary project exploring knowledge and the body of the hysteric. In 2013, together with Child and Adolescent Mental Health practitioner Frances Davies, I co-edited the book ‘Madness, Women and the Power of Art’, to which I contributed a work authored with Eleanor Bowen. My book ‘Make Me Yours: How Art Seduces’ was published by Cambridge Scholars in 2016. In this text, investigates psychoanalytic approaches to making and understanding objects of seduction, including an examination of parallels between artistic and analytic practices, a study of Manolo Blahnik’s shoes as objects of desire, a disturbing encounter with Marcel Duchamp’s last work, and the creation of a psychoanalytically inspired Discourse of the Artefact, a framework enabling the circulation of questions and answers through a relational approach to artworks.